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adexchanger: ISpot.tv Snags $325 Million To Invest In Cross-Channel TV Measurement Currency Vintage television concept. Stack of retro tv set on green background. 3d Alt measurement providers are raking in the dough. On Wednesday, iSpot.tv, which recently struck high-profile measurement ... TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable advertising.
Ispot.tv, TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable advertising. TV ad measurement company DRMetrix, ... Add Yahoo as a preferred source to see more of our stories on Google. ISpot TV CEO Sean Muller. Looking to bring order to the Wild West of streaming TV for advertisers, measurement company iSpot.tv ...
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